REAL Real Estate Brokerage - Should I join Real Broker?

Should I Join Real Broker?

If you're reading this, chances are Real Broker has already made it onto your radar. You've heard the buzz. Maybe a colleague made the switch. Maybe you've watched a few videos, read some reviews, or even sat through a webinar or two. And now you're asking yourself the big question:

"Should I join Real?"

If you're anything like most agents considering a move, you're not taking this lightly. Changing brokerages is a big decision. It affects your brand, your income, your systems, your support, and—let's be real—your peace of mind.

So let’s talk about it. Let’s get honest about the real concerns, the fears, and yes, the straight-up pains in the ass that come with making a move—especially when that move is to a model as modern and disruptive as Real.

Here are the top 10 concerns agents face when considering the switch—and how Real addresses each one.

1. "Will I Lose Business During the Transition?"

This is probably the #1 fear. You’ve got momentum, deals in the pipeline, and leads coming in—what if they fall apart?

Reality: Real Broker has streamlined onboarding systems, a supportive community, and easy-to-implement branding assets. Most agents are shocked by how smooth the transition actually is. You’ll be able to keep your business moving while you move your license.

2. "Will My Clients Be Confused?"

You’ve worked hard to build trust and name recognition. So what happens when you change the brokerage on your email signature and business card?

Reality: Your clients aren’t loyal to your brokerage—they’re loyal to you. The move to Real actually gives you more tools, support, and ownership of your brand to serve them better. It’s an upgrade, not a disruption.

3. "Will I Make Less Money?"

Understanding commission splits, fees, caps, and incentives can be overwhelming. You don’t want any surprises.

Reality: Real has one of the most agent-friendly financial models in the industry. Competitive splits, an $12K us cap / $15k can cap, stock awards, and revenue share opportunities are just the beginning. For many agents, it's not just "as good"—it's better. Wayyyy better.

4. "What Happens to My Brand?"

You’ve built a recognizable identity. Will joining Real mean you have to start from scratch?

Reality: At Real, your brand is your own. The company encourages you to lead with your name, your team, and your local identity. You’re not being absorbed—you’re being empowered. Really, this brokerage is insanely cooperative, collaborative and inclusive. You might need to start wearing sneakers though, hope that's ok? :)

5. "Do I Have to Learn a Bunch of New Tech?"

Let’s face it—new logins, new systems, new headaches.

Reality: Real offers an intuitive platform that simplifies your life. Real is a tech company first, so their tech is designed to make your life easier, and it does. Everything you need is built into one clean ecosystem. And the onboarding team actually trains you on how to use it—so you're never left guessing. but let's be honest, ther eis still time required to get it all into your head. But these are better systems.

6. "Will I Still Have Support?"

Some agents worry that a cloud-based brokerage means going it alone.

Reality: Real might not have a physical office, but the support is next-level. There’s always someone you can talk to—mentors, agents, brokers, team leaders, and a hyper-engaged community. Plus, there's a full-time support team ready to help. Here is the big deal, you need and want a sponsor, don't join real as an orphan, align yourself with an agent that has the chops to help you level up. That is part of why you are moving right? You can reach out to me here. Let's have a conversaton and see if we have a fit. I help lots of agents make the move, and really really level up.. It's my jam. LOL

7. "Will This Hurt My Reputation?"

There’s always that little voice: "What will people think?"

Reality: Real Broker is one of the fastest-growing brokerages in North America, globally actually (we aren't global yet, but —and it’s attracting some of the top producers in the industry. Making the move doesn’t hurt your rep—it enhances it. You’re aligning yourself with innovation.

8. "Will I Miss the Culture?"

Some agents stay stuck because they’re afraid of losing their community.

Reality: Real’s culture is shockingly strong. It’s built around collaboration, agent empowerment, and personal growth. You’ll be welcomed fast—and likely wonder why you didn’t make the jump sooner. This is a common phrase, "I wish I had moved sooner". The culture is unlike any other rokerage out there. Really, it is.

9. "What About the Broker or Leadership?"

You’ve heard horror stories of brokers and agents who vanish after you join. That’s not what you want. Clearly.

Reality: At Real, leadership is accessible, responsive, and present. You’re not just another number. You have people who care, who respond, and who are invested in your success.

10. "What If I Regret It?"

The grass isn’t always greener, right?

Reality: The agents who make the move almost universally say the same thing: "I wish I had done it sooner." With the stock bonuses, rev share, low caps, and a future-focused platform, Real just makes sense. I personally track the attrition rates (drop out / move rates) of many of our lcal brokerages in calgary, and of the ones I track, Real has the lowest by almost 50% less than the next highest, this was over a 3 year period. The highest one, not naming names, but I'll tell you over a coffee, lol, that company has a massive turn over rate for agents at more than 3x what real has. So the short answer here, is when people move to real, they stay, and for so many different reasons. Real Real Estate Brokerage, ahgents really love it, that is why it is growing so darn fast right now.

So... Should You Join Real?

Only you can answer that. But if you’ve read this far, there’s a good chance you already know the answer—you’re just waiting for a sign.

This is it. Let's connect and I can walk you through all the intricasies of things, and you can ask me every possible question. Click here to set it up.

Your business deserves better margins. Your clients deserve better tools. And you deserve to build real wealth and freedom—not just more commission checks.

Here’s the deal: you’re going to have fears and concerns with any big business move. I recently sat down with an agent from a big-name brokerage, and based on his sales numbers per year, his fees at Real would be less than half of what they were at his old brokerage. And when we factored in his stock bonuses, the total cost was less than one-tenth. Once he saw those numbers, he moved the next day. No joke. He felt like he had no choice but to move—it just made that much sense.

That’s normal. But this is one move you will not regret. Most agents who join Real are blown away by how dramatically it elevates their business—for the better.

Why? Because they’re instantly surrounded by some of the most forward-thinking, action-oriented agents, leaders, and content creators in the industry. These are people who are accessible, collaborative, and always open for a real conversation.

If you’re ready to stop wondering and start moving, head over to the careers page and fill out the quick form. Let’s connect and see if this is the right fit for you.

You’ve got nothing to lose—except missed opportunity.

I know you'll love it, because virtually everyone does.

Let's goooooo :)